Core Team

The people behind the plan.

JNL frequently partners with free agents to ensure your content is in the hands of skilled specialists. Here are our favorite people to work with.

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Janelle Kim

Founder & Creative Director

With marketing agency experience and years of working with startups, Janelle is familiar with the ins and outs of every aspect of content strategy. She's done it all, from project management for a game studio to social media management for celebrities. She founded this agency because she believes a business's sales, brand identity, and content strategy should be cohesive — not siloed off. Her goal is to be the reason an ambitious business is able to connect with their clients and set themselves apart from the crowd.

Education
  • BA, English Literature — UC San Diego
  • MA, Writing — University of Exeter, UK
Fun fact

The eyebrow slit is actually not a fashion choice, but a scar from a skateboarding accident in her teenage years.

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Vincent You

Web Developer & Technical Lead

As JNL's primary website developer, Vincent builds fast, modern sites with Next.js, React and TypeScript — and makes sure every page performs as well as it reads. From first wireframe to launch day, he turns the strategy into something you can actually click on.

Education
  • BS, Computer Science — UC San Diego
Fun fact

On the rare occasion that he's not shipping code, Vincent can probably be found uploading videos to Smule. He's pretty sure it'll get popular again someday, although the data… says otherwise.

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Ariel The

Brand & Graphic Designer

Ariel shapes how JNL clients look and feel — from logo systems and brand kits to the graphics that carry a strategy onto the page and the feed.

Education
  • BA, Design — Northwestern University
  • MA, Media Studies & Communication — King's College London
Fun fact

Ariel's cat, Pepper, is possibly the meanest thing on earth. When she's not keeping the tyrant in check, Ariel is designing brands that behave much better.

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Jennifer Khuu

Affiliate Marketing Specialist

Bringing years of marketing experience to the table with names like Paramount, Jennifer specializes in affiliate market research — finding the partners and placements that turn reach into revenue.

Education
  • BA, English Literature, Minor in Film Studies — UC San Diego
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